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DCMI and Alison Abel talk village sales

Alison is the Sales Director of Marketability, a 20-year veteran marketing and sales consultancy in the village sector.

Alison explains she has 25 touch points in each of her customer’s journeys, including five before they first meet. Alison has 450 known prospects that she knows personally where they are on their journey. She shares how she maintains engagement from deposit to settlement and beyond.

It’s great stuff and reminds us all that the basics and hard work deliver results.