
Winning an Argument Without Starting One
- Categories Key things to help you everyday, Retirement Villages, Village Operator, Workshops
- Date August 7, 2025
At our recent Professional Development Day series, we invited Cat Matson to lead sessions on one of the most challenging – and necessary – aspects of village life: communicating through conflict.
We have all been there in our professional life. Whether it’s a difficult resident, a misunderstanding with a colleague, or navigating tensions in a team, conflict is inevitable.
How we respond to it is everything.
One of the most practical and powerful tools Cat shared was the “Agreement Frame.”
Rather than pushing back or trying to win a disagreement, the Agreement Frame helps you reframe the conversation – and keep it moving forward. It works by aligning with part of what the other person is saying, then gently pivoting to your own point.
The beauty? It reduces resistance, avoids escalation, and builds rapport.
For example:
- “I respect where you’re coming from, and what we need to look at now is…”
- “I agree that from your point of view this makes sense, so let’s consider…”
- “I appreciate your thoughts, and there’s also another side to this…”
Notice the use of “and”, “but”, and “unfortunately”. For those of you who joined us in February, Jacqui Perkins (pictured above, right) referred to these terms as ‘bridge burners.’ They are subtle language shifts that signal you’re dismissing someone’s view.
This is not what we want to do. By using agreement frames, we want to add to their view.
Interestingly, the agreement frame avoids phrases like “I understand,” which can be contentious. After all, understanding is subjective – someone can argue that you don’t understand. But it’s hard to argue with “I respect,” “I agree,” or “I appreciate.”
For Village Managers and professionals, this approach isn’t just about smoothing over disagreements. It’s about preserving trust, dignity, and progress in every interaction. When used well, it can even turn conflict into connection.
So next time you’re facing a tough conversation, consider how you might lead with agreement, rather than opposition.
It’s not about giving in. It’s about communicating ‘through’ the different view points and moving forward – together.
With over 20 years of experience in the seniors living sector, James has led operations for both large and small operators. Throughout his career, he has demonstrated a deep commitment to a resident-focused approach, working tirelessly to establish, improve, and transform retirement communities for some of Australia's top owners and operators.
James holds a Masters Degree in Commerce and Economics (UNSW) with an advanced specialisation in Human Resource Management. A former member of the NSW Retirement Living Council, he continues to sit on numerous sector Committees.
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