Filling village vacancies is one of the most important jobs for village, marketing and sales professionals.
Without direction this process can be inefficient and expensive.
Our sister company villages.com.au offers a comprehensive hub to link vacant villages with potential residents.
We’ve discovered plenty of things along the way that help inform this process.
Here are four things to consider:
1. You need to be able to find the right people
There’s no use having an ad on the Gold Coast if your village is in the Hunter Valley.
Destination is a key driver for potential residents, so having a platform that lets you market to specific regions is crucial. This is why villages.com.au offers 87 regions across Australia.
2. You need to put your best foot forward
Potential residents like to have a good idea of what your village looks like, before they commit.
So villages.com.au offers strong image and description options for every paid listing.
villages.com.au provides listings with the chance to feature a 3D Virtual Tour, which delivers approximately 30% more leads. There’s a great example here.
3. Tracking and stats
Transparency is also important, and you want to be sure you’re advertising with a platform that gives you bang for your buck.
This is why villages.com.au regularly supplies everyone who’s been listed with updated statistics to see how their village ads are performing.
4. A trusted home
Moving into a retirement village is a big, sometimes expensive, exercise for potential residents.
So it makes sense that your village is listed on a platform people recognise and trust.
villages.com.au has established itself as a trusted knowledge resource for people looking for retirement villages with videos, articles and an Info Centre to support people in the journey.
Listing your village on a trusted platform builds authenticity and increases the chance of a sale.
For more information on listing villages, contact villages.com.au Head of Sales Solutions Carmella Rowsthorne here.