“Put the residents first” says Chanje Partners’ Cameron Kirby

VILLAGE SUMMIT 2022 concluded last week in Sydney, with Cameron Kirby speaking about Chanje Partners’ “obsession” with residents.

“Put the residents first, at all times, and they will do the marketing for you,” he began when addressing a full house of Village Managers and Head Office staff at the Hilton Hotel on Thursday.

Talking to the consumer research Chanje Partners has undertaken recently, Cameron went on to explain that “the DMF is still relevant, where you have a clearly articulated value proposition that supports this financial model.”

Cameron went on to explain how a well-defined service model is the key to justifying a DMF, talking to how service goes beyond simple bricks-and-mortar amenities, with care and support being a big part of what tomorrow’s residents are looking for today.