Put the resident first, at all times

Village Summit 2022 concluded this week in Sydney, with Cameron Kirby speaking about Chanje Partner’s ‘obsession’ with residents.

“Put the residents first, at all times, and they will do the marketing for you,” he began when addressing a full house of Village Managers and Head Office staff at the Hilton Hotel yesterday.

Talking to the consumer research Chanje Partners have undertaken recently, Cameron went on to explain that “the DMF is still relevant, where you have a clearly articulated value proposition that supports this financial model.”

Cameron went on to explain how a well defined service model is the key to justifying a DMF, talking to how service goes beyond simple pricks and mortar amenities, with care and support being a big part of what tomorrow’s residents are looking for, today.