Reports from the field by the likes of Stockland are telling us that retirement village enquiry, reservations and settlements are up, compared to this time last year, by 10 to 15%. Is this your experience?
Villages that have a clear ‘home care’ support offer are doing particularly well.
Omega Communities in Adelaide, which is two villages that offer ‘family care’ (like private aged care) is consistently running at 95% occupancy. LDK Seniors Living in Canberra, a new village, is selling two new homes a week at over $800,000 each. (They have close to 400 to sell by the way).
They call their offer the ‘One Move Promise’ – their home care support means you will never have to move to an aged care home.
Check their website out HERE.
For your village, having a clear relationship with your local home care providers will help your sales as well. It’s a good idea to have at least a folder of local services like physiotherapists and even cleaners that you can show potential residents. Simple but effective.
Strong sales lifts everyone’s spirits.