The report, Empowering Older Australians with Better Product Usability, summarises the findings of a national survey of more than 1,000 Australians aged 65 years and over on the challenges they face in everyday situations.
We’ve identified that there’s a significant gap between industry’s belief that products are user-friendly for older consumers and the actual usability challenges faced by older Australians every day.
Julianne Parkinson, CEO, Global Centre for Modern Ageing
More than 80% of respondents felt product designers and manufacturers overlooked their needs, flagging examples from font usage, to grip issues when it comes to handling products.
The report has been produced to draw the attention of product developers and manufacturers of the need to consider the fastest growing consumer market in Australia – the over 65s.
To access the full report, click here.